Upon graduating from college, Brad Berlin began his career in freight working as a Dispatcher at Knight Transportation. Overtime, he developed a passion for supply chain and the nuances of the industry. Eventually, he left the asset side of the transportation industry and assumed a sales role at a small brokerage startup. As he excelled in this new venture, he gradually ascended in management, eventually becoming the company’s Chief Operating Officer at a time during which their revenue grew to over $60M.
Brad’s true passion in the transportation industry is with transportation technology. Over the course of his career, he built multiple proprietary TMS, OMS and WMS platforms, and offered expert insight to numerous clients on the best ways to design their systems using cognitive theories. He believes that — with the right technology strategies — companies can tailor their technology to better achieve their business goals, and not the other way around.